ICPlan
Social Media and website marketing graphics and animation
ICPlan is an online Software as a Service (SAAS) tool to help teams plan, collaborate and communicate with each other effectively, no matter where they are. We were approached to create a range of mock-ups, website graphics, social media headers and post templates and animations.
What was needed
ICPlan, a fantastic SAAS Team Communications and Planning platform, approached us to help with graphic design elements for their website, consistent social media platform graphics and to help build a library of social media marketing templates, with consistent messaging, that they could use to get the message out there across platforms.
What we did
We started out by asking a number of questions to get a picture of the ICPlan target audience, the style of graphic they needed to work with their new branding and the messaging. They opted for the B2B message 'Totally Integrated Communications'. To assist with building a library of social media templates, we created a library of mockups, many photography based featuring our target audience demographic (tech-savvy professional, management), which could easily be swapped out in our design templates. We then set out to create a number of social media post and blog templates for facebook, linkedin, twitter, instagram and their own website. finally we saw an opportunity to use video to create more engagement on their facebook page
and website.